Challenge
Cooperative.com is part of National Rural Electric Cooperative Association. This website is for employees and directors of American electric cooperatives. The challenge was to create an engaging website for users to get the information they need, find opportunities to engage with other cooperatives and get exclusive access to specific features.
Role: Visual Designer
Solution
Reimagine the homepage to elevate important resources, highlight thought leadership by industry experts, and promote opportunities to professional develop. The website have an unauthenticated and authenticated experience which personalize the content to what users like and virtually connect cooperatives with other cooperatives through mutual interests.
Tasks: UI Design, Responsive Web Design
Tasks: UI Design, Responsive Web Design
Up to Date and Information for You
Users visit this site to stay updated on news, read trending topics, and learn more about upcoming conferences. We created a full-width responsive Homepage to take advantage of the horizontal real estate for maximum visual interest. Every facet of the homepage is adaptable for content that does and does not have an image. When logged into the experience, users have more opportunities to get more from the association, such as joining communities and having discussions with other users.
Promoting Learning & Development
The Conference page is highly visited because electricians and cooperatives can grow with their community. The experience features essential conference information, helps users plan their agenda, allows users to look at past conference information, and so much more. Event organizers can use all of these components in the webpage builder and make sure their potential attendees know what to expect when they attend.
Made to Help Them Foster Community
While logged in, users have access to resources on key topics and categories. Resources such as case studies, fact sheets, and related news can be found on a Topic page. A team can own a critical category page. This page allows them to feature important content, show who they are, and include a call to action to join their meetings.
Summary
Made at Huge Inc
We worked closely with the client's web developers to ensure the website was pixel-perfect through documented annotations. We delivered a robust website with many reusable templates for all sorts of content and reusable components to support their web administrators. Users from cooperatives can log in, become members of this association, and access the resources they need.
