Get Old—sponsored by Pfizer—is changing the narrative of what life looks like when you are growing into an old age. Aging can be healthy and there are still opportunities to live life the fullest. This social media campaign showcase advices to healthy aging.
Through Instagram, we curated content is designed to educate, entertain, and inspire healthy living, and catered to appeal to the older target audience. I contributed from having materials ready for photoshoots, retouching photographs, and hand lettering.