Made at: Huge Inc.
Federal Student Aid users are high schoolers, parents, counselors, and anyone that deals with financial aid. The challenge was to redesign the experience of learning about financial aid acquisition. How might we create an experience that makes it easier for FAFSA applicants to understand loans and grant funds so that they can find the resources they need?
Fun fact: 13 million students benefit from FAFSA per year.
We created an experience that reflects the financial aid season on the homepage. We brought upfront popular sought-out links and educated the user on how simple it is to get financial aid. In a login experience, we retired a plain HTML table and reimagined the hierarchy of loans and grants owed, so that users would be able to have a digestible breakdown of information.